The Rumble Reader Episode 6: What Would Yamauchi Do?

Though some gamers may not want to admit it, everyone loves Nintendo. As Justin, Nick and Tony point out, that’s never been more apparent, as both the company’s E3 press conference and new handheld generated lots of positive buzz a couple weeks ago. In this week’s reading assignment, “Nintendo Magic,” Japanese journalist Osamu Inoue examines how Nintendo reclaimed the industry spotlight, and how Satoru Iwata’s management style helped facilitate an internal shift.
Relevant Links:
“Iwata Asks” Interviews

About the Author

Justin Justin is a social media community manager and a highly regarded Pokémon master. He loves platformers with googly eyes and downloadable games that can be completed in a single sitting.